By and  on May 22, 2009

MILAN — La dolce vita (or the sweet life, in English) is not only the title of a film, but also a hedonistic concept considered the equivalent of Nirvana in Italy.

It is this way of life that inspired Ermenegildo Zegna to create its fourth scent, Zegna Colonia, due to be launched in the July to August time frame worldwide, including at 2,500 specialty and department store doors in the U.S., as well as Zegna’s 13 boutiques there.

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