By  on July 25, 2008

1. Tommy Hilfiger
2. Calvin Klein
3. Ralph Lauren
4. Gucci
6. Giorgio Armani
7. Christian Dior
8. Chanel
9. Vera Wang
10. Louis Vuitton
In recent memory, few times have seemed as challenging — or uncertain — as the current climate.

It’s against this background that established designer brands fare best in the WWD100 survey of most recognized brands. It comes as little surprise that the top three names in the designer top 10 are Tommy Hilfiger, Calvin Klein and Ralph Lauren — three iconic American fashion brands as recognizable to American consumers as, say, Coca-Cola or Disney. And just like the soft drink and the entertainment conglomerate, Tommy, Calvin and Ralph are the names that continue to be on consumer radars, even when all things economy-related appear to be heading south.

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