By  on September 10, 2012

An organization is only as impressive as its constituency. In 50 years, legions ofdesigners have aspired to leave their marks on American—and world—fashion.Some have done so brilliantly, by creating a look, capturing the cultural moment orchallenging the artistic or business status quo. These pages celebrate a remarkable few.

THE STUDIO SET

Lifestyle brand. These days, what isn't? Before branding fever burst into full-on obsession, with houses pushing designers to delve into every imaginable product category and then market it via traditional advertising, celebrity placement and Tweeting, Pinning and Liking, there was a different kind of lifestyle marketing: the organic development of designers who took their own social circles as professional templates. In the Seventies, the speed and sensuality of the disco era inspired Halston and Calvin Klein. Their very different aesthetics shared a casual, decadent glamour that pulsed not only by night, in Halston's sinuous jerseys and Klein's languid looks, but by day as well, most famously in the jeans etched into history by the pouty musings of an adolescent pretty baby.

 

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