PARIS — The world’s largest assembly of Saint Laurent merchandise by Hedi Slimane has landed on Avenue Montaigne here — showcased in an airy, minimalist boutique composed mainly of marble, metal and mirrors.
The 9,700-square-foot flagship, which opens to the public Thursday, is the boldest expression yet of the French brand’s expansion and rejuvenation drive.
“The store concept is an essential ingredient of the reformation by Mr. Slimane and the new strategic direction of the house,” Paul Deneve, president and chief executive officer of Yves Saint Laurent, told WWD.
Besides boutique openings and refurbishments, Deneve said there also would be “significant investments” in communications, product development, production and the supply chain — all to help vault Saint Laurent into fashion’s major leagues.
The two-story Avenue Montaigne boutique — which features a sprawling VIP salon and fitting room clad in diagonally quilted black leather — is certainly a major statement for the mythic brand.
“Being located in one of the most prestigious districts for luxury shopping, it’s an important move for Yves Saint Laurent as a couture house that is deeply rooted in Paris,” Deneve said, also heralding the unit as “a significant step” in the evolution of the brand under Slimane.
To be sure, the store announces how quickly the designer, who arrived at the creative helm of YSL in February 2012, has overhauled the product universe.
Cabas Chyc handbags and Tribute shoes — key engines for the label under its previous designer, Stefano Pilati — are nowhere in sight, replaced by the new ladylike Sac du Jour and a platform pump named Janis, among items that helped YSL report a 16.9 percent revenue gain in the first quarter, besting all its luxury peers at French parent Kering (the former PPR).
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion