PARIS — The world’s largest assembly of Saint Laurent merchandise by Hedi Slimane has landed on Avenue Montaigne here — showcased in an airy, minimalist boutique composed mainly of marble, metal and mirrors.
The 9,700-square-foot flagship, which opens to the public Thursday, is the boldest expression yet of the French brand’s expansion and rejuvenation drive.
“The store concept is an essential ingredient of the reformation by Mr. Slimane and the new strategic direction of the house,” Paul Deneve, president and chief executive officer of Yves Saint Laurent, told WWD.
Besides boutique openings and refurbishments, Deneve said there also would be “significant investments” in communications, product development, production and the supply chain — all to help vault Saint Laurent into fashion’s major leagues.
The two-story Avenue Montaigne boutique — which features a sprawling VIP salon and fitting room clad in diagonally quilted black leather — is certainly a major statement for the mythic brand.
“Being located in one of the most prestigious districts for luxury shopping, it’s an important move for Yves Saint Laurent as a couture house that is deeply rooted in Paris,” Deneve said, also heralding the unit as “a significant step” in the evolution of the brand under Slimane.
To be sure, the store announces how quickly the designer, who arrived at the creative helm of YSL in February 2012, has overhauled the product universe.
Cabas Chyc handbags and Tribute shoes — key engines for the label under its previous designer, Stefano Pilati — are nowhere in sight, replaced by the new ladylike Sac du Jour and a platform pump named Janis, among items that helped YSL report a 16.9 percent revenue gain in the first quarter, besting all its luxury peers at French parent Kering (the former PPR).
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“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)