By  on March 16, 2009

When Donatella Versace laid out the foundations upon which her design collaboration with Alexandre Plokhov would be built, she made one point crystal clear. “‘We’re not dressing a librarian or a cute geeky kid, but a man on the same level as the Versace woman,’ she told me,” says Plokhov, who has five seasons with the Medusa-head house under his belt.

A rocker wasn’t a target either, as Versace has moved her man offstage and beyond the rock-star image that characterized the collections for many years. “The Versace man was always very rock, but today even musicians have a more formal look—they wear ties, for example,” notes Versace.

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