NEW YORK — From tapping Olivier Theyskens to create the capsule Theyskens’ Theory collection to making the Belgian native artistic director of the entire contemporary brand, Theory has evolved significantly over the past few months.
Now, to further boost growth, Theory founder and co-chief executive officer Andrew Rosen has brought in an industry executive with global stature. Brian Blake — a veteran of Gucci, Burberry and Prada — has been named president and chief operating officer of Theory and Helmut Lang for the U.S. and Europe. In this newly created position, Blake’s responsibilities range from retail to wholesale and potential future licenses for Theory, Theyskens’ Theory and Helmut Lang.
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