PARIS — When Donatella Versace was preparing her men’s collection for fall, she logged onto YouTube to check out trailers for the forthcoming science fiction film, “Tron Legacy.”
For Domenico Dolce and Stefano Gabbana, meanwhile, it was Giuseppe Tornatore’s “Baarìa,” which made its debut at the last Venice Film Festival and scored a Golden Globe nomination, that set the themes for its latest men’s collection so precisely that what paraded on the catwalk in January was echoed in “Baarìa” scenes projected as a backdrop.
Current and forthcoming feature films are influencing fashion to a blockbuster degree, with “Avatar” references sweeping through the spring couture collections in January and the release of Tim Burton’s Disney film “Alice in Wonderland” this week coinciding with a slew of product tie-ups and retail showcases, from windows at Bloomingdale’s in New York and Printemps in Paris to an “Alice”-inspired young women’s range hitting Uniqlo stores starting this month.
“Movies are always an inspiration: It’s a reflection of the times,” mused Versace, whose spring women’s collection, unveiled in October in Milan, was partly inspired by Burton’s anticipated new film.
“I had seen stills from the new movie, which were enough to fire my imagination,” she explained. “I am a big Tim Burton fan, and as soon as I heard he was working on this story, it was really easy to see how to do a take on his own surreal vision. It was really fitting for the times, too. Why not have some fun with fantasy?”
While old movies like “Breakfast at Tiffany’s,” “Bonnie and Clyde” and “Rear Window” have long inspired a swath of designers, the fixation with what’s showing now at — or coming soon to — the local Cineplex, is a new wrinkle, and a switch from fashion’s recent dalliance with contemporary art during the luxury boom.
“The reach of film via the cinema audience, but also via television, DVD and the Internet, far outweighs any other artistic medium — nothing compares to that sort of power,” said Linda Hewson, head of creative at Selfridges in London, which last week inaugurated an “Alice” concept shop in the Wonder Room of its Oxford Street flagship selling a range of products, from jewelry and clocks to beauty products and clothes by Alice Temperley. “Also, all these formats are by essence mainstream and inexpensive so they cut across all cultural and social divides,” said Hewson. “Showing fashion in movement — such as films can do — allows for a stronger emotional response from the viewer so films are naturally a powerful way to promote fashion.”
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia