With no fanfare, the theatrical and polarizing men’s designer Thom Browne is branching into women’s wear in his signature collection.
Browne has tested these waters before, selling a capsule collection at Barneys New York for a couple of seasons in 2007 and 2008. In addition, his made-to-measure business, based out of his New York shop, has always served a handful of female clients.
This time he’s taken a bigger step, designing a small collection (one rack’s worth of samples) and selling it to Barneys New York, Colette and 10 Corso Como Seoul for fall. The Thom Browne shop will carry the range as well.
“This time I have more time to focus on it,” Browne told WWD. “For September, it will be a bit bigger than before, with more styles within the categories, but very focused. In the next couple seasons it will become a fully developed collection.”
The designer, known for shaking up American men’s wear with his shrunken suits and avant-garde runway shows, sold a majority stake of his company to Japan’s Cross Company last year, and the partners are keen to sensibly extend the brand.
“This is something I really want to do and Cross is definitely supportive,” said Browne, who also talks about the relaunch of women’s in the June issue of the magazine WSJ. “I want to develop it the same way men’s developed — small at first, and evolving slowly.”
Browne believes the collection will look very familiar, with lots of his signatures.
“It’s very focused on jackets and trousers and outerwear. I think it’s what people expect from me, very men’s-inspired women’s clothing. Gray flannel, navy cashmere. Good, all-American men’s wear influence, but fitting in a cool feminine way. I want it to be very understandable. Personally, when I see it on the girls I think it looks so good. I like the idea of men’s tailoring on girls. It’s very strong and sexy in a nonovert way.”
Browne’s most significant experience in women’s is Black Fleece, the dual-gender collections that he has designed for Brooks Brothers for a few years.
This month Browne will hold his men’s show in Paris for the first time. Could a women’s show be far behind?
“I don’t know when, but definitely down the line,” he said. “You know me, I love to entertain.”
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)