By  on August 29, 2013

NEW YORK — Having quietly been working for the past year as Tse’s creative director on a consultant basis, Tina Lutz has now officially joined the company in that role.

The cashmere label is counting on the New York-based, German-born designer to bring a fresh take to the brand as it strives to regain a foothold in the U.S. and European markets. With Lutz overseeing all product design and development, creative imagery and retail store design, Tse plans to start selling wholesale for fall 2014. Inspired in part by the Japanese sculptor and artist Hiroyuki Hamada, who lives in East Hampton, her first collection for Tse will be in its own stores this fall. Double-faced cashmere coats and jackets, as well as shearlings, are among the styles Lutz has designed.

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