By  on September 5, 2014

“This is the temple of luxury and of Italian quality,” said Diego Della Valle, chairman and chief executive officer of Tod’s SpA, describing the newly redesigned Tod’s boutique at 650 Madison Avenue in Manhattan, which will quietly open its doors on Sunday and be officially inaugurated with an event on Monday evening.

The store features a new concept for Tod’s, and Della Valle underscored that, going forward, the strategy is for each flagship to have its own identity. “We want to avoid the sameness — the boredom of seeing stores that are alike all over the world, wherever you are,” he explained. “The ingredients, the materials and colors will fundamentally be the same, but with a different interpretation depending on the location.”

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