In the last seven years, Tom Ford Beauty has steadily evolved from an array of FiFi-winning niche fragrances to a major player on the global luxury stage, with estimated retail sales of $200 million worldwide.
“What started off as a collaboration in the Estée Lauder brand [with Youth Dew Amber Nude] and then an initial brand building of a fragrance with Black Orchid — and what at the time seemed more of a novelty public-relations act with the Private Blend — has grown into a global fragrance and beauty business, both in men’s and in women’s, and in our collective mind a redefinition of what luxury’s all about,” said John Demsey, group president of the Estée Lauder Cos. Inc. and a driving force behind the beauty brand since Ford signed his licensing deal with the company in 2005.
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