By  on September 10, 2010

Tom Ford expanded his Middle East presence on Thursday when he opened his latest luxury men’s wear emporium in Beirut. The store is located in the Karagulla Building, a residential and retail complex in Lebanon’s newest luxury zone, the Beirut Grand Hotels District, and will be surrounded by nine five-star hotels.

“The Beirut launch is a very important event for Tom Ford Menswear,” said Ford. “Our Lebanese clients expect the highest level of tailoring and craftsmanship, and they truly appreciate every aspect of the Tom Ford experience. As we have already discovered in Dubai, Middle Eastern men have some of the highest standards of anyone in the world, and they really understand the core philosophy of Tom Ford Menswear.”

The Beirut store joins the Tom Ford store in Dubai and will soon be joined by more Middle East units in Kuwait City, Qatar, and Riyadh.

Ford worked once again with architect William Sofield. The Beirut store shares the same signature palette and materials — and a similar collection of fine furnishings and art — as the flagships in New York and Milan, but it is much smaller, with all the selling space on a single floor.

The facade has blackened steel and glass windows that showcase clothing and accessories. Once inside, the shopper walks through a vestibule that is floored in gray Carrara Nuvolato marble and paneled with macassar ebony wood. This area houses luggage, the men’s perfumery and eyewear.

From there, a customer can enter the store’s main salons. The made-to-measure suiting salon is furnished in grays and blacks, with a hand-tufted gray-stripe wool carpet, painted steel wardrobes and macassar ebony display cases. The salon for sportswear and shoes is designed with rich cognac and black tones. Ebony display cases are lined in ivory fabric, and a shoe bench is upholstered in white leather.

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