The Tom Ford Men’s Wear collection went on sale last week at Harrods, and already the Knightsbridge store has reported waiting lists and preorders on key items.
Tom Ford Men’s Wear is stocked exclusively in London at the department store as part of a two-year partnership. There are also plans for a 1,175-square-foot Tom Ford shop-in-shop to open inside the store in late spring. This confirms a DNR report last October.
The brand’s next major store opening is set for Milan in June. The store will cover more than 10,000 square feet. A stand-alone Tom Ford flagship in London is scheduled for 2009.
“We are excited about the strong start we have seen on Tom Ford, and we are looking forward to a fantastic 2008 with the brand,” said Stewart Mancey, Harrods men’s international designer buyer. “It has had a fantastic start with all categories. Shirts and ties are clearing high quantities. Suitings in particular have performed very well, with no apparent price resistance.”
Mancey said key selling points in the collection include the working cuffs on jackets, side-fastening trousers and fabric selection. Shirts are all sold unfinished and tailored to customer requirements; belt loops on trousers are optional. Meanwhile the high-quality fabric on the three-piece pinstripe wool suit has impressed consumers.
“They offer a point of difference in the rtw market,” Mancey said. Hot products on the preorder and waiting lists are primarily from the cashmere range, including eggplant cashmere silk knits and ribbed cashmere cardigans in cream and navy. Each, in one week, has generated preorder lists of 10-plus people. The knits will be on sale in the store within the next month.
The Tom Ford rtw collection is currently housed in Harrods’ ground floor tailored clothing department. When the shop-in-shop opens, it will house the complete Tom Ford men’s offering, which ranges from rtw and made-to-measure clothing to footwear, accessories, eyewear, fragrances and beauty. The shop will also be located on the ground floor with direct access from Door 3 on Basil Street.
“We are excited to be launching the collection exclusively in the U.K. with Harrods,” said Domenico DeSole, chairman of Tom Ford International, in a statement. “With a clearly defined distribution plan in place and a discerning eye on quality, service and design, we are poised to establish the first true luxury brand of the 21st century.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews