By and  on September 5, 2011

NEW YORK — “It’s very couture,” said Ginny Hershey-Lambert, Bergdorf Goodman’s executive vice president of merchandising, describing Tom Ford’s women’s ready-to-wear, which the store began selling Friday on its second level. “It’s body-conscious in ways that really show the profile of a women without overt sexiness.”

Launching the first Tom Ford women’s shop-in-shop is a coup for Bergdorf’s. The shop, adjacent to the shoe department which is being renovated and will include Ford’s footwear, is only the second location for Ford’s women’s wear in New York City, joining the designer’s flagship at 845 Madison Avenue. Bergdorf’s was also first to open a Tom Ford men’s shop-in-shop three years ago, and will follow through in November with an expanded Tom Ford beauty boutique.

The mood of Ford’s newest shop-in-shop is modern, crisp and sumptuous, with accessories housed in sparkling chrome and mirrored vitrines, eveningwear in Macassar ebony wood wardrobes and daywear displayed inside gray, steel-framed wardrobes. A long sofa, silver ottoman, marble table and Jacques Quinet table lamps enhance the salon effect.

Ford’s women’s collection is striking in its tailoring, sensuality, and prices, including a dyed goat hair jacket, priced $18,508, and exotic handbags as expensive as $18,950 — though day bags start at $2,850. Ford makes his statement with velvet tuxedo jackets, $4,990; ruched tulle cocktail dresses, $5,995; leather motorcycle jackets, $8,960, and with gold accents, jewel tones, sculptured shoulder treatments and unmistakable oversized zippers on the handbags.

The brand building continues with the opening of the first Tom Ford Women franchise store at the end October in Munich. The 2,150-square-foot shop, in a landmark building off Maximilianstrasse, will be owned by luxury retailer Marion Heinrich, who also operates a 7,000-square-foot multilabel store and a Chloé shop in the Bavarian capital.

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