Tommy Hilfiger is shaking up the New York Fashion Week schedule.
The designer, who typically shows his women’s runway collection during the Sunday time slot at 8 p.m., is moving to Monday, Sept. 9 at 11 a.m., following Carolina Herrera’s fashion show. He plans to show his women’s collection at Pier 94 on 12th Avenue and 55th Street, several blocks from Lincoln Center.
In addition, Hilfiger has decided to cancel his men’s runway show during fashion week.
“We’ve made a strategic decision to focus our attention during New York Fashion Week on our women’s business. Men’s wear remains at the heart of the Tommy Hilfiger brand, and we will continue to develop innovative ways to present our men’s collections through channels that speak directly to consumers,” said Avery Baker, chief marketing officer for the Tommy Hilfiger Group. RELATED STORY: Calvin Klein Collection Show Moving to TriBeCa >>
Baker noted that the company has always invited U.S. and international retailers to the women’s show and will continue to do so. “We expect our emphasis on the women’s runway collection to have a halo effect on our women’s wear business overall,” she said. In recent seasons, Hilfiger’s Sunday night shows were held at the High Line and the Park Avenue Armory. The move to a new daytime slot is expected to allow the company to put more emphasis on the women’s runway collection, which seeks to expand its presence globally.
Hilfiger will take over the time slot from Belstaff, which has shown on Monday at 11 a.m. for the past two seasons. Hilfiger is an investor in Belstaff and a friend of its chief executive officer, Harry Slatkin. Belstaff plans to have a presentation and cocktail party on Sunday, Sept. 8 from 7 p.m. to 9 p.m. at the Four Seasons Restaurant, said a Belstaff spokeswoman.
Currently, Hilfiger’s women’s business accounts for 40 percent of global retail sales, while men’s wear generates the remaining 60 percent. The women’s runway collection is sold exclusively in 26 Tommy Hilfiger stores globally, with plans to expand. There are more than 1,200 Hilfiger freestanding stores around the globe.
Simon Spurr, who had been men’s creative consultant for the Tommy Hilfiger runway collection, is no longer working on the collection. The parting was reportedly mutual and amicable. Spurr’s final collection was for fall. Hilfiger continues to work directly with the company’s in-house men’s and women’s design teams.
Many major men’s wear designers have found the September fashion week to be too late to show their collections, which have already been on sale for several months. While there are still men’s wear companies that continue to show during the September fashion week, such as Nautica, Perry Ellis, DKNY, Billy Reid, Duckie Brown and Michael Bastian, several major American designers opted to show their men’s lines earlier this summer, either in Europe or New York, such as Michael Kors, Rag & Bone, John Varvatos, Thom Browne and Calvin Klein. Ralph Lauren will show his men’s wear collection later this month. When Kors made the decision to show his men’s wear in July rather than wait until September, he told WWD, “That’s the women’s calendar. We’re opening the line for sale now. Showing the clothes in September doesn’t make sense.”
Rather than a runway show, Hilfiger plans to focus its efforts to reach the men’s consumer via its seasonal marketing programs. The programs engage directly with the consumer and are aimed to bring the brand to life through both digital experiences and physical installations. These have included Icon Collection, a collection of 25 American classics inspired by Hilfiger’s favorite style icons of all time; Prep House, an environment that embodied the “preppy roots” of the Hilfiger brand; Millennium Promise, a digital program that encouraged consumers to engage with the brand around its global philanthropy program, and Surf Shack, which was Hilfiger’s take on surf-prep.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)