By  on April 1, 2009

Tommy Hilfiger opened its first store in East Hampton, N.Y., last week.

Located at 69 Main Street, the 1,850-square-foot store sells women’s and men’s U.S. and European sportswear, men’s tailored clothing, women’s runway collection, swimwear, accessories, footwear and vintage offerings. In addition, this summer the store will debut “Hamptons Bohemia,” a Hamptons-inspired selection of items featuring lobster prints and cricket sweaters.

“East Hampton embodies Americana with a fun yet sophisticated style,” said Tommy Hilfiger. “The store continues our brand philosophy of democratic dressing, from the inspirational runway collection to the attainable sportswear collection.”

The company said the freestanding store — the firm’s first in the Hamptons and 10th in the U.S. — demonstrates its continued commitment to strategic retail presence in key markets, even in the down economy.

The store’s white brick exterior and awnings pay homage to its surroundings. Inside, walls are accented with leather and walnut and adorned with antique brass fixtures. The herringbone oak floors are covered with Persian rugs, and there is aged leather and linen furniture. Much of the rest of the design accents — a vintage Venini chandelier, a Paul McCobb midcentury étagère, an original 23-foot walnut slab table and original posters — are available for sale.

The store will be open year-round, though with abbreviated hours during the off-season. The company declined to project sales volume.

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