LONDON — Tory Burch is transporting her American lifestyle concept to Europe with her first stand-alone store here, joining one she already has opened in Rome.
Earlier this week in London, guests including Joely Richardson, Rena Sindi, John Frieda, Avery Agnelli, Laura Bailey, Ashley Hicks, Allegra Hicks, Cosima Pavoncelli, and Santa and Simon Sebag Montefiore gathered at the store on 149 New Bond Street for cocktails, and later for dinner at Hakkasan in Mayfair.
“We Brits can do hard-core glamour, but what this city can use is some casual glamour — and that’s what Tory delivers,” said Richardson.
The 4,200-square-foot store spans two floors and is housed in a 19th-century town house. The space was most recently a haberdashery and was the site of one of the early Louis Vuitton stores. It has moss green floors, gold leaf mirrors, orange lacquer details and a tented ceiling with a skylight.
The space has a residential, Park Avenue-meets-Palm Beach feel with a bohemian twist. There are raffia rugs, plum snow-leopard curtains, purple ikat-inspired wallpaper and a collection of Japanese Imari vases. Upstairs is a VIP and special-events area that has the warmth of a living room.
Burch said she was excited about opening in Europe and watching the shopping patterns.
“Bond Street gets British as well as international shoppers, so it will be interesting to see how the shop evolves. We also plan to use these stores as a laboratory — and experiment with new categories and exclusives,” she said.
The designer added she is mulling the idea of doing home — “in a small way” — and testing it in London. She will also be stocking some eveningwear, with an emphasis on cocktail. She said her fall presentation in New York next month would include a capsule collection of eveningwear.
The brand will continue to sell in the U.K. at stores including Harrods, Selfridges and Harvey Nichols.
Later in the week, Burch headed to Rome to cut the ribbon on her first Italian store, a 2,000-square-foot unit on via del Babuino, the street that runs between the Spanish Steps and Piazza del Popolo. The store, she said, is “very modern for us,” and is inspired by one of Donald Judd’s sculptures. It has been open for several months already. She said the company is looking to open stand-alone stores in Germany and France, and is waiting for the right real estate opportunities.
The company, which has 36 stores in the U.S. and nine internationally, has 14 openings planned for this year, mostly in the U.S. and Asia. In the spring, Burch and her team will head to the Far East to open a second unit in Hong Kong, as well as stores in Taiwan and Beijing. In the U.S., stores are planned for Madison Avenue, Los Angeles, Dallas and Chicago. The stores in China, Europe and the U.S. are all directly operated, while the brand has partnered with Samsung in Korea and Mitsubishi in Japan for retail outlets in those markets.
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye