Trunk Club, an online men’s fashion service that provides a curated selection of apparel and accessories, today launches its designer series featuring a partnership with Theory for its September trunk.
The Theory trunk will feature 10 items from the brand’s fall collection, such as sweaters, shirts, jackets, trousers and outerwear. Following the Theory trunk will be the Eton trunk in October, showcasing five shirts, two ties and a pocket square from the Swedish shirtmaker.
Trunk Club was launched in December 2009. According to Brian Spaly, chief executive officer, the site targets professional males between the ages of 30 and 50 who don’t have a lot of time to spend shopping from store to store. Along with Andy Dunn, Spaly was a cofounder of Bonobos. He left Bonobos in December 2009, but is still a shareholder in the firm.
Essentially the Trunk Club business model has the site buying inventory, which it then sends out in “trunks” to its customers. They then choose what they want to keep at full price and the rest they send back. Trunks can be sent out on whatever timetable the customer chooses.
“We carry 50 different labels. Among the top 10 brands are Jack Spade, John Varvatos, Vince and Billy Reid,” Spaly said.
The difference between the two trunk selections is that the regular selection is upscale focused, while the designer component can be more luxurious in nature and at higher price points.
For the regular trunk selections that are sent out, the average spend is $500. “There are 10 items that are sent out, and the average retail price is $150. Customers keep on average a third of the trunk, or about three or four items,” Spaly said.
The trunks are curated for each customer based on style, fit and size preferences. Each customer works with a style consultant to help him find the right look, whether for work or out to dinner.
The company a year ago raised $11 million in venture capital Series A funding, led by U.S. Venture Partners. Other investors include Greycroft Partners and Anthos Capital. Anthos was also an initial investor providing seed money to the start-up venture.
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye
Did you know: @carlychaikin of "Mr. Robot" has been painting for about a decade? The actress, who plays Darlene on the show, is a self-taught artist who lists Salvador Dalí and Chuck Close as some of her idols. Chaikin told WWD that painting is a form of meditation for her — A much-needed one given the intensity of "Mr. Robot." See a piece Chaikin is working on at WWD.com (📷: @jilliansollazzo) #wwdeye