By  on August 31, 2012

MILAN — With its clashing architecture, lack of greenery and congested traffic, Milan is not a city that leaves everyone smitten, but those who know it well come to appreciate its mix of sobriety and style. The new Trussardi men’s eau de toilette, Trussardi My Land, which will hit stores at the end of September, is a love letter to the oft-maligned city, with Tomaso Trussardi as testimonial in a commercial shot by film director Wim Wenders.

At the newly opened Terrazza Aperol in Milan’s Piazza del Duomo, which is within eyeshot of the city’s Gothic Duomo cathedral, Trussardi — son of Nicola Trussardi, who turned his family’s luxury glove-making business into a major fashion player — gamely posed for pictures with guests at the fragrance presentation. When he isn’t modeling for campaigns, Trussardi is chief executive officer for TRS Evolution, the Trussardi Group company that produces the brand’s first and second lines of clothing and accessories.

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