MILAN — Trussardi celebrates its centennial anniversary tonight with a four-pronged event in Milan’s stunning 14th-century Castello Sforzesco. Held for the first time in the location’s Piazza D’Armi, the happening will include the first women’s show designed by consultant Umit Benan and events involving food, art and music.
“These are categories that we have been presenting for years, each under the Trussardi umbrella, but each autonomous and with its own excellence,” said Beatrice Trussardi, who took the helm of the company in 2003. “We are showing every aspect together as a single offer to present the Trussardi lifestyle,” she explained, also noting that these are “the four pillars of the Made in Italy production.”
Trussardi said the performance event, which will revolve around the theme of travel and accommodate 1,000 guests, will include an artistic moment curated by Fondazione Trussardi, and a project designed by Michael Young together with chef Andrea Bertone, head of the two-star Michelin Trussardi restaurant at the company’s Milan Piazza Scala headquarters. A musical event by Martin Creed will follow.
About men’s wear designer Benan, who for this show makes his debut with his first women’s wear line, Trussardi said she was drawn by his “sociological approach, and the stories he has to tell.”
Looking ahead, Trussardi said she is keen to expand in the U.S. and, to this end, the company is returning to a focus on its core accessories business.
Last year, the company posted sales of 170 million euros, or $224.4 million at average exchange rates. Including royalties from licenses, revenues reached 400 million euros, or $528 million.
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