By  on September 9, 2009

Tse, the fashion brand best known for its luxury cashmere, named Christina Peng-Gerschultz its new chief executive officer. Peng-Gerschultz succeedsAugustine Tse, Tse’s founder, chairman and ceo, who is retiring.

Peng-Gerschultz joined the company in 1989 as one of the label’s original designers, and was most recently president of the private label division of Tse parent Cashmere House Inc. She will be based at the company’s corporate office in Santa Ana, Calif., but spend much time in New York, where the company’s design and marketing offices are located.

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