LONDON — Ulrik Garde Due has been named chief executive officer of Temperley London, WWD has learned. An announcement is expected today.
Garde Due was formerly ceo of Georg Jensen, which was sold to Investcorp last year for $140 million. Before that, he was a senior vice president at Burberry, part of the team led by Rose Marie Bravo that kick-started the brand’s relaunch and took it public in 2002.
In an interview, Garde Due said he took the Temperley job because of the label’s potential for growth.
“There is so much opportunity: Alice is a star. You can see her creativity, she’s young and quite unique,” he said, adding that the plan is to position Temperley as a lifestyle brand with new product categories, partnerships and beefed-up distribution.
“We need a more commercial mind-set, with more range planning, and we need to build volume,” he said, adding that it was too early to give any specific details about the company’s strategy. He said the U.S., Continental Europe and Southeast Asia were among the regions where the brand was looking to expand.
Garde Due also said that he would seek to strengthen the bond between online and offline sales. In July, Temperley relaunched its Web site, and the designer said that sales are growing 100 percent month-on-month.
The brand currently has three collections: Temperley London, which will show on Sept. 15 during London Fashion Week; a second line called Alice By Temperley, and a bridal collection.
The designer also has a line called Somerset, which sells exclusively through British retailer John Lewis. The label has a flagship on London’s Bruton Street and stores in Los Angeles, Qatar and Dubai. Wholesale accounts include Bergdorf Goodman and Neiman Marcus Direct and Saks Direct.
Garde Due replaces Lars von Bennigsen, Alice Temperley’s husband, who had served as ceo since the couple founded the company in 2000. Von Bennigsen remains a member of the board.
Temperley said, “It was time to bring in someone to take us to the next stages and to help us better focus our efforts.”
As part of the overall upgrading of the business, Temperley said that her Notting Hill headquarters — where the bridal salon is located — is undergoing renovation to look more like her Bruton Street flagship.
“The whole place has been stripped back: It’s more polished and chic. And there will be much more synergy with this store,” she said, referring to the Georgian building that’s filled with antiques hand-picked by the designer and Art Deco style clothing rails and fixtures.
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews