By  on October 2, 2009

TOKYO — Uniqlo’s same-store sales in September jumped 31.6 percent, getting a boost from a string of national holidays and cooler weather in Japan.

Fast Retailing Co. Ltd. said Friday the number of consumers at its 695 stores rose 22.8 percent in like-for-like terms. The average spending per customer was up 7.2 percent as shoppers snapped up fall items like synthetic leather jackets and flannel shirts.

The monthly figures refer to the brand’s Japanese business and exclude Uniqlo’s operations outside Japan.

This year, three national holidays happened to fall on consecutive days (Sept. 21, 22 and 23). The Japanese dubbed this unusually long autumn break “Silver Week.”

Uniqlo appears to be getting October off to a strong start with the launch of the +J collection, designed by Jil Sander. The highly anticipated designer collaboration, which marks the German designer’s return to the fashion business, was launched in Europe and the U.S. on Thursday and in Japan on Friday.

About 400 people lined up in the rain outside the brand’s newly expanded Ginza flagship on Friday morning to snap up pieces of the +J collection, which features tailored jackets, wool coats and sporty activewear in a dark palette of black, navy and charcoal gray. The first customers arrived as early as 3 a.m., seven hours before the store opened.

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