By  on October 12, 2012

With her second Uniqueness pop-up store, Alessandra Facchinetti continues to forge her own path.

“This is an itinerant and flexible way to show the collection. People stop by the store without asking who we are, intrigued by the novelty and curious about the clothes, which appear new and fresh because they haven’t been seen for six months before they hit the windows,” said Facchinetti at the Milan temporary venue on Via Montenapoleone, unveiled Thursday, which will remain open for a month. “A month is the longest term we foresee for each store,” she said.

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