By and and  on January 3, 2013

MILAN — Designers and retailers continue to court male customers in both new and established markets, catering to their increasing thirst for looks that blend fashion trends and sartorial quality.

According to Bain & Co.’s latest study, the years 2011 and 2012 saw “a strong men-ization of the market,” and men’s wear sales worldwide are expected to increase 10 percent to reach 26 billion euros, or $34.3 billion, in 2012 compared with the previous year.

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