By  on November 19, 2007

HONG KONG — Valentino has had a retail presence in Southeast Asia for some 30 years, but last week’s opening of a new Hong Kong flagship marks a change in the company’s strategy in the region. Modeled after the recently opened Valentino store in Rome, the 3,100-square-foot shop was designed by Italian architect Antonio Citterio and will itself become a role model for future Valentino stores in Asia.

“We always say we want to focus on Hong Kong, which remains the focal point for the Southeast Asian market. It’s why we decided to open a flagship here,” said Graziano de Boni, president of sales and marketing worldwide for Valentino. Including this new store, Valentino now has five shops in Hong Kong—three on the island and two on the Kowloon peninsula. All have opened within the last year after Valentino began directly operating its Hong Kong business.

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