By  on January 16, 2012

Mood boards displaying photographs of Marcello Mastroianni, Alain Delon, Jude Law and the young French actor Louis Garrel stand out against the frescoed vaults and wood-paneled walls of the Sala Giammetti in the 16th-century Palazzo Mignanelli. It is here, at Valentino’s headquarters in Rome, that Maria Grazia Chiuri and Pierpaolo Piccioli — close friends who share the title of creative director for the storied fashion brand — have set out to establish a fresh image for the Valentino man.

“We love Mastroianni’s effortless approach and attitude,” says Chiuri, wearing a little black dress, her black hair in a sleek chignon.

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