By and  on February 21, 2013

MILAN — Valentino is bringing a touch of Rome to Paris with its newly renovated flagship on Avenue Montaigne, to be unveiled Saturday. A dinner will mark the official opening on March 5, after the Valentino show.

Channeling a Roman palazzo, the unit reflects the brand’s renewed focus on its own retailing and the relevance of the city for Valentino. “Paris’ Avenue Montaigne boutique has always been the most important, with the most relevant sales and the brand shows in Paris,” said chief executive officer Stefano Sassi. “The location is fundamental; Paris was a priority after Milan, where we fine-tuned the concept.”

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