In 2003, when Maria Grazia Chiuri and Pierpaolo Piccioli, then accessories directors, launched a younger diffusion line, they paid tribute to the house’s signature color and called the collection Red Valentino.
Despite the red theme obviously connecting the lower-priced line with the designer range — they are both well anchored in an idea of elegant, sophisticated femininity — Red Valentino features a specific and defined individual identity.
Chiuri and Piccioli imbue the Red Valentino collections with a dreamy atmosphere, designing girly clothes embellished with frills, ruffles and romantic patterns.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @victoriastevens; Interview by @ktauer; Styled by @thealexbadia)