By  on October 15, 2012

In 2003, when Maria Grazia Chiuri and Pierpaolo Piccioli, then accessories directors, launched a younger diffusion line, they paid tribute to the house’s signature color and called the collection Red Valentino.Despite the red theme obviously connecting the lower-priced line with the designer range — they are both well anchored in an idea of elegant, sophisticated femininity — Red Valentino features a specific and defined individual identity.Chiuri and Piccioli imbue the Red Valentino collections with a dreamy atmosphere, designing girly clothes embellished with frills, ruffles and romantic patterns.

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