NEW YORK — To executives at Valentino, the brand’s new Fifth Avenue flagship, which opens Friday, is more than just its biggest location in the world. To them, it also signals the end of a chapter of strategic brand revitalization and growth, and the start of the next phase of global expansion.
The three-story store at 693 Fifth Avenue, in the iconic John Burgee and Philip Johnson-designed building that once housed Takashimaya, makes a definite statement for the brand’s trajectory, starting with the new facade: a sleek black steel and aluminum design that spans eight floors of the tower and nods to Mies van der Rohe’s Seagram Building.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)