NEW YORK — To executives at Valentino, the brand’s new Fifth Avenue flagship, which opens Friday, is more than just its biggest location in the world. To them, it also signals the end of a chapter of strategic brand revitalization and growth, and the start of the next phase of global expansion.
The three-story store at 693 Fifth Avenue, in the iconic John Burgee and Philip Johnson-designed building that once housed Takashimaya, makes a definite statement for the brand’s trajectory, starting with the new facade: a sleek black steel and aluminum design that spans eight floors of the tower and nods to Mies van der Rohe’s Seagram Building.
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