By  on July 5, 2010

PARIS —­ Giambattista Valli plans to open his first freestanding boutique this fall, just steps away from his headquarters here on the Rue Boissy d’Anglas.

Valli told WWD the unit, located in a covered passageway not far from Hermès and Lanvin, would set the template for future openings.“I want to translate the [Giambattista Valli] mood, world, atmosphere, lifestyle — the vision,” the Italian-born, Paris-based designer said in an interview in his opulent offices, located in the former apartment of 17th-century Italian composer Jean-Baptiste Lully.Valli said he would collaborate with Roman jeweler Luigi Scialanga on the 1,500-square-foot boutique, aiming for an eclectic, residential feel. It is slated to house Valli’s ready-to-wear collection, including furs and leathers, as well as accessories.

The designer, who had a long career at Emanuel Ungaro, cited good momentum for his five-year-old signature label, with a 30 percent bump in pre-fall orders and healthy demand for bridal designs and couture pieces.Having terminated his contract with bankrupt licensee Mariella Burani Fashion Group in March, Valli is now working with Italian manufacturer BVM SpA.

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