By  on September 9, 2009

John Varvatos has changed his tune about the “Bowery concept” as his brand moves forward on multiple fronts.

After the John Varvatos store at 315 Bowery, the former home of the historic club CBGB, opened to great fanfare, the designer said he was resisting pressure to replicate the environment elsewhere, insisting the concept depended on site-specific authenticity — until a second Bowery-concept store opened last week at the Hard Rock Hotel & Casino in Las Vegas.

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