John Varvatos has changed his tune about the “Bowery concept” as his brand moves forward on multiple fronts.
After the John Varvatos store at 315 Bowery, the former home of the historic club CBGB, opened to great fanfare, the designer said he was resisting pressure to replicate the environment elsewhere, insisting the concept depended on site-specific authenticity — until a second Bowery-concept store opened last week at the Hard Rock Hotel & Casino in Las Vegas.
Like the original Bowery store, the 3,000-square-foot Las Vegas store carries all three tiers of John Varvatos labels and is infused with historic flavor via flea market finds, rough-hewn materials and music memorabilia. Both stores are outfitted with a stage and specialized equipment for concerts, parties and live broadcasts of Varvatos’ satellite radio show, “Born in Detroit.” One obvious difference between the locations is a wall of video screens in Las Vegas. In addition, the store is the exclusive Nevada dealer of James Trussart guitars.
Bruce Weldyn, director of stores, said the company chose the Hard Rock “because of the entire spirit of this hotel and the music venue.” Like 315 Bowery, where “you can feel the decades of history,” Varvatos wanted to be sure the Vegas store “had the same spirit,” Weldyn said. Regarding future Bowery-concept stores, he said it would depend on the right venue, but none are in the works.
On another front, John Varvatos has revealed the launch of e-commerce. Customers in the U.S. will be able to order goods from all three Varvatos labels, including footwear and fragrances, as of Sept. 15.
On the same date, a winner will be crowned in the brand’s Free the Noise global talent search, which, over the past three months, has been narrowed from 200 entries to four finalists. The four bands will perform on Sept. 15 at 315 Bowery in competition for a contract with Island Records and to be the face of John Varvatos’ contemporary label, Star USA. The four finalists are The Fast Romantics (from Calgary, Canada); Reckless Sons (New York); Howlers (Santiago, Chile), and Scrambled Eggs (Beirut). The judges will be Varvatos, Perry Farrell of Jane’s Addiction, Spin editor Doug Brod, Island Def Jam chairman L.A. Reid, photographer Mick Rock and The Bravery’s Sam Endicott.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)