By  on April 21, 2009

John Varvatos Enterprises has partnered with Island Records and Spin to create a rock band talent competition, a move to extend the brand’s alliance with the music world.

The battle of the bands, called “Free the Noise,” will be hosted on, a Spin Media Web site featuring global music news. The winning band will receive a development deal with Island Records and be featured in the next international advertising campaign for John Varvatos Star USA, the brand’s bridge label.

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