NEW YORK — Vera Wang is feeling a lot of Love for Zales.
Today, Zale Corp. will unveil a new strategic partnership with the Vera Wang Group to launch Vera Wang Love, a diamond jewelry collection of engagement rings, wedding bands and solitaire jewelry. It will become available in about 500 Zales stores in North America, as well as on zales.com, in October, and will be supported by a marketing campaign ranging from in-store collateral to print advertising and TV commercials.
“Vera Wang has a uniquely American success story that resonates with us and we think will resonate with our [customers] and jewelry consultants,” Zale Corp.’s chief executive officer, Theo Killion, told WWD. “As a brand, she is the person most identified with the category that we are most identified with. The idea of being able to connect and partner with Vera Wang the person and the brand is tremendous for us.”
The sentiment was mutual. “I searched for a jewelry retail partner who met my quality and design philosophy and found Zale to be a perfect match,” Wang said.
The deal is expected to further extend Wang’s appeal in the more mainstream bridal sector. Wang also has a dress deal with David’s Bridal, offering wedding gowns and bridesmaids’ dresses under the White by Vera Wang label at the 300-plus mass retail chain.
“Vera now wants to complete the story of the David’s bride,” explained Vera Wang Group president Mario Grauso. “For so long with bridal, Vera never went into that price point. Now that she is in it, I think she should have a complete offering.
“Zales is an obvious place for us to go to do engagement rings and wedding bands,” Grauso added. “They are an exceptional partner, not just their organization and quality, but also because of their reach across the United States, which is similar to David’s.”
The Vera Wang Love collection will feature more than 50 engagement rings, each with a signature blue sapphire signifying everlasting love, according to Killion. The rings will be 14-karat gold, and stones — from five-eighths to three carats — will be round, princess, cushion or pear cut. Among the designs are solitaire and three-stone rings, as well as matching wedding bands for the groom and bride. Each ring will be engraved on the inside with the Vera Wang Love logo.
Engagement rings start at $1,999 and wedding bands at $649 retail. Zale Corp. did not reveal sales projections.
This isn’t Wang’s first venture into fine jewelry, though it is her first at these more accessible price points. In 2003, she launched a high-end fine jewelry collection with Rosy Blue Fine, with the bulk of the collection priced between $5,000 and $20,000 at retail. The high-end line no longer exists.
The ad campaign features model Rosie Tupper, who is also the face of Wang’s collection for David’s Bridal. In addition to print advertising and TV commercials that will air in November, the jewelry collection will be featured in Zales’ bridal and holiday books. Wang also worked on the packaging, a round gray suede box that fits a round paper box.
As for the future evolution of the collection, the immediate focus will remain on rings. “There is a very distinct possibility that we will expand the collection from a store standpoint and have it in more than 500 stores, but for right now, we will stick to our knitting, which is engagement rings and wedding bands,” Killion said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)