By  on July 10, 2012

TOKYO — Vera Wang is ramping up its international expansion plans with new bridal stores as the company mulls the possibility of launching an international diffusion line for ready-to-wear.


The brand has just opened its first freestanding bridal store in Japan in the Ginza neighborhood here. The 1,355-square-foot store, which is fully booked with appointments for the first month, comes on the heels of recent bridal openings in London, Moscow, Sydney and Seoul. Vera Wang president Mario Grauso said the brand is just starting its global push and several more stores are in the pipeline for cities such as Abu Dhabi, Shanghai and Hong Kong.

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