M.I.A. has created 19 pieces inspired by a number of counterfeit Versace items found in London markets. Different variations on Versace’s iconic designs, such as the Medusa head or the Greek frieze, are mixed with “graphic prints with street energy,” the Italian fashion company said. “Prints with gold medallions are reminiscent of the frenzy typical of the [market] stands.”
The collaboration includes pieces for men and women, from T-shirts and printed jeans to silk skirts, jersey dresses and jackets and outerwear inspired by the military world.
“I adore the energy of the street, so when M.I.A. proposed to expose the issue of counterfeit Versace pieces by creating a collaboration inspired by these items, I thought it was an incredible idea,” said Donatella Versace. “The collection represents all that I love of the new Versus Versace: It’s fast, it’s noisy, it’s brazen and it blends the world of music with that of fashion. I can’t wait to see it worn.”
“The theme of counterfeits, of those that produce and sell them, has always been part of the culture of M.I.A.,” said the Grammy Award-winner. “When I was contacted by Versace, it seemed a great idea to invert the circle. Versace’s designs have always been copied, now it’s Versace that copies the copies, so those that copy must copy the copies. So this will continue.”
The launch will be accompanied by a GIF digital campaign set in East London markets featuring M.I.A. and shot by Mexican photographer Jaime Martinez.
M.I.A. x Versus Versace will be available online and in a number of selected stores beginning Oct. 16.
M.I.A.’s new album, “Matangi,” is due out Nov. 5, to be preceded by a performance in New York on Nov. 3.
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Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
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@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
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@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)