The luxury fashion brand opened a 4,000-square-foot store last month at NorthPark Center to replace a smaller unit at Galleria Dallas that launched in 1995.
The Galleria lease was up, and the company chose to move rather than renovate the store’s dated gilt decor, said Laura Manelli, global retail director for Versace in Milan.
“We think NorthPark can be the right future,” Manelli said.
NorthPark’s expansion three years ago enabled it to create two luxury corridors flanking Neiman Marcus with new tenants such as Roberto Cavalli, Giorgio Armani, Oscar de la Renta and Valentino. Louis Vuitton and Bulgari also plan to open at the mall.
The Versace boutique is unique among the brand’s eight stores in the U.S. It has the largest home-furnishings department outside the New York flagship and is the only store that doesn’t carry men’s. Handbags are prominently displayed at the front, with women’s shoes and ready-to-wear in the middle.
The decision to devote about 600 square feet to china, crystal and furniture resulted in the elimination of men’s goods, Manelli said, adding the home line typically produces $20,000 a square foot in sales.
“We decided at the beginning to sell only women’s and give more space to the home collection,” she said. “It was a good idea because in Dallas we always had requests from clients for home. We do have storage space in back that we can probably dedicate to men’s in the future.”
The 2,900-square-foot Galleria unit had little space for the home collection, she said.
Sales expectations are “high” despite the lagging economy, Manelli asserted.
“The business in the U.S. is flat in total, and Dallas is flat,” she said. “For the new store it is very early to tell, but for the first two or three weeks it is going well….The only thing I can tell you is I am very positive, because we have to be.”
The company hasn’t introduced merchandise at lower price points, she said.
Handbags retail from $795 to $6,765. Women’s shoes and ready-to-wear is tagged to as much as $20,000. The most expensive item in the store is a soft blue mink cocoon coat for $51,215, shown by request only.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)