The luxury fashion brand opened a 4,000-square-foot store last month at NorthPark Center to replace a smaller unit at Galleria Dallas that launched in 1995.
The Galleria lease was up, and the company chose to move rather than renovate the store’s dated gilt decor, said Laura Manelli, global retail director for Versace in Milan.
“We think NorthPark can be the right future,” Manelli said.
NorthPark’s expansion three years ago enabled it to create two luxury corridors flanking Neiman Marcus with new tenants such as Roberto Cavalli, Giorgio Armani, Oscar de la Renta and Valentino. Louis Vuitton and Bulgari also plan to open at the mall.
The Versace boutique is unique among the brand’s eight stores in the U.S. It has the largest home-furnishings department outside the New York flagship and is the only store that doesn’t carry men’s. Handbags are prominently displayed at the front, with women’s shoes and ready-to-wear in the middle.
The decision to devote about 600 square feet to china, crystal and furniture resulted in the elimination of men’s goods, Manelli said, adding the home line typically produces $20,000 a square foot in sales.
“We decided at the beginning to sell only women’s and give more space to the home collection,” she said. “It was a good idea because in Dallas we always had requests from clients for home. We do have storage space in back that we can probably dedicate to men’s in the future.”
The 2,900-square-foot Galleria unit had little space for the home collection, she said.
Sales expectations are “high” despite the lagging economy, Manelli asserted.
“The business in the U.S. is flat in total, and Dallas is flat,” she said. “For the new store it is very early to tell, but for the first two or three weeks it is going well….The only thing I can tell you is I am very positive, because we have to be.”
The company hasn’t introduced merchandise at lower price points, she said.
Handbags retail from $795 to $6,765. Women’s shoes and ready-to-wear is tagged to as much as $20,000. The most expensive item in the store is a soft blue mink cocoon coat for $51,215, shown by request only.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia