By and  on October 11, 2012

For Versace’s first men’s fragrance in five years, Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

“This was very important for us,” she said this week of the scent developed by Versace’s fragrance licensee, Euroitalia. “I have focused a lot on men’s recently, and this was a chance to do something different for men, something that speaks of desire.”

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