By and  on October 11, 2012

For Versace’s first men’s fragrance in five years, Donatella Versace delved deeply into Greek mythology to find the key to scent’s positioning: unbridled sexual attraction.

“This was very important for us,” she said this week of the scent developed by Versace’s fragrance licensee, Euroitalia. “I have focused a lot on men’s recently, and this was a chance to do something different for men, something that speaks of desire.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus