MILAN —As part of its new strategy for Versus, Gianni Versace SpA has tapped London-based Jonathan William Anderson to design a capsule collection for the younger brand, which will be unveiled with a presentation event planned for next spring in New York. Anderson, who goes by J.W. Anderson, won the Emerging Talent Award for Ready-to-Wear at the 2012 British Fashion Awards earlier this week.
The Versus collection designed by Anderson will comprise both women’s and men’s ready-to-wear and accessories and be sold online at versus.it and at top department and specialty stores worldwide.
“I keep a close eye on young talent, and have been impressed by Jonathan’s work over the last couple of years,” said Donatella Versace. “Versus is all about fun, change and digital. I can’t wait to present this collaboration!”
The Milan-based firm is repositioning Versus as a season-less line with a strong digital element that will be designed by Donatella Versace in collaboration with a number of young designers, stylists and creative talents. Anderson is the first of the series.
Speaking of the forthcoming capsule, Anderson said he was particularly inspired by a campaign image shot by Bruce Weber in 1996 featuring Stella Tennant in a sleeveless cowboy shirt and tie and white jeans, standing next to a shirtless male model.
“For me, this iconic image says it all, that’s how I see Versus,” Anderson said. “It’s all about the relationship between a boy and a girl, a girl and a girl, a boy and a boy. Purity.”
Together they will develop capsule collections, co-branding projects and limited editions under the Versus moniker.
Peter Kim's Los Angeles-based premium denim line has always had its finger on the pulse of youth. This season, novelty is back in a way reminiscent of early Aughts, with studs, lace-ups, racing waxed denim and more. For more highlights if some of the key brands at the Vegas trade shows, go to WWD.com. #wwdfashion (📷: Patrick Gray; Styled by @thealexbadia; Story by @karihamanaka and @marcy_wwd)
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)