MILAN —As part of its new strategy for Versus, Gianni Versace SpA has tapped London-based Jonathan William Anderson to design a capsule collection for the younger brand, which will be unveiled with a presentation event planned for next spring in New York. Anderson, who goes by J.W. Anderson, won the Emerging Talent Award for Ready-to-Wear at the 2012 British Fashion Awards earlier this week.
The Versus collection designed by Anderson will comprise both women’s and men’s ready-to-wear and accessories and be sold online at versus.it and at top department and specialty stores worldwide.
“I keep a close eye on young talent, and have been impressed by Jonathan’s work over the last couple of years,” said Donatella Versace. “Versus is all about fun, change and digital. I can’t wait to present this collaboration!”
The Milan-based firm is repositioning Versus as a season-less line with a strong digital element that will be designed by Donatella Versace in collaboration with a number of young designers, stylists and creative talents. Anderson is the first of the series.
Speaking of the forthcoming capsule, Anderson said he was particularly inspired by a campaign image shot by Bruce Weber in 1996 featuring Stella Tennant in a sleeveless cowboy shirt and tie and white jeans, standing next to a shirtless male model.
“For me, this iconic image says it all, that’s how I see Versus,” Anderson said. “It’s all about the relationship between a boy and a girl, a girl and a girl, a boy and a boy. Purity.”
Together they will develop capsule collections, co-branding projects and limited editions under the Versus moniker.
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