By  on June 18, 2014

Victorinox has named Jason Gallen president of the global fashion division.

Gallen has been acting as interim leader of the division since Joachim Beer left the company at the end of last year.

Gallen joined Victorinox in 2010 as senior vice president of the North American direct-to-consumer channels. Before that, he was with Original Penguin, Tommy Hilfiger and Gap Inc.

Since joining Victorinox, Gallen has overseen the opening of 13 stores, managed the brand’s three channels of distribution and helped develop the wholesale business.

He will work closely with artistic director Christopher Raeburn to develop seasonal collections and restructure the brand’s distribution. One goal is to expand the range of products in the Travel Gear and Swiss Army Knife categories.

At the same time, Tom Hurler has been named sales director of Central Europe, succeeding Jens Wolf, who has left the company. Hurler has been with the company since 2012 and was previously in charge of Switzerland, Austria, and Southern and Eastern Europe.

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