The Dutch design duo of Viktor Horsting and Rolf Snoeren said Thursday they would open a 5,400-square-foot flagship at 370 Rue Saint-Honoré, previously an Anne Fontaine location.
The two-level unit, in partnership with Staff International, part of Viktor & Rolf parent OTB SpA, is scheduled to open in the fall. It is to house ready-to-wear, bags, shoes, accessories, eyewear and fragrances for women and men.
“We are very much working on the store concept,” Horsting said in a phone interview from the duo’s Amsterdam design studio, noting they are collaborating with the Paris-based firm Architecture & Associés.
The designer said the French capital was an obvious choice for the retail volley: “We consider Paris to be our fashion home. It’s where we started 20 years ago. Paris is still the symbol of fashion.”
He noted that the new boutique would set the template for future units in other major cities.
Viktor & Rolf joins a burgeoning retail strip in Paris that has recently sprouted boutiques including Balenciaga, Chloé, Theory, & Other Stories and Dior Parfums.
The designers are preparing to celebrate their 20th anniversary in fashion, and recently opened a new Paris showroom in a historic townhouse on the tony Avenue d’Iéna.
The designers opened their first signature shop in 2005 on Milan’s Via Sant’Andrea with then partner Gibò SpA. That 750-square-foot unit — with a kooky upside-down decor featuring oak parquet on the ceiling and chandeliers sprouting out of the floors — closed in 2008, the year Italian entrepreneur Renzo Rosso took a controlling stake in Viktor & Rolf through his holding company OTB.
Staff International produces and distributes 50 collections, including Maison Martin Margiela, Dsquared2, Marc Jacobs, Just Cavalli and Vivienne Westwood Red Label. The firm finished 2012 with consolidated revenues of 300 million euros, or $385.7 million at average exchange, exporting 80 percent of its production.
The retail division of Staff counts 120 stores worldwide, including directly operated ones and franchises. The group expects to open 37 additional monobrand stores by the end of the year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty