By  on June 30, 2009

PARIS — Viktor & Rolf BV has named Birgit Adels its new chief executive officer, WWD has learned.

Adels, who headed Prada in Northern Europe from 2002 to 2006, joins the Dutch fashion house from EMI Music, where she was president and ceo for Germany, Austria and Switzerland. She succeeds Joost Van Vollenhoven at the management helm of the company, controlled by Renzo Rosso’s Only The Brave holdings.

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