By  on December 31, 2008

CERNOBBIO, Italy — Long before George Clooney brought Lake Como back into the limelight, the area’s luxury hotel Villa d’Este lured celebrity guests like Frank Sinatra, Elizabeth Taylor, Woody Allen, Madonna, Oscar de la Renta, Bill Blass, Gianfranco Ferré, Winston Churchill and Gianni Agnelli.

Built directly on the lake’s shore in 1568 as a private lodging, Villa d’Este became a hotel in 1873. Now, leveraging its history and glamour, the hotel aims to turn itself into a luxury brand.

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