PARIS — Etam doesn’t appear to be tightening its belt — garter belt, that is.
The French lingerie brand staged a glitzy, celebrity-packed catwalk show at the Ritz Thursday night that included the unveiling of a new lingerie and swimwear line by top model Natalia Vodianova.
“What I realized when designing this is how feminine I am — I’m feminine to the bone,” the Russian model said in an interview, musing on her first foray as a designer.
Dubbed Natalia pour Etam (Natalia for Etam), the line includes a teal cotton bodysuit with a butterfly detail at the neck, polkadot two-piece sets and a gray lace corset. The items are slated to hit a selection of French and international retail outlets in April, retailing from around $20 for a pair of panties to $80 for a printed silk robe.
Having signed up as Etam’s brand ambassador for three years starting this spring, Vodianova is to design a new collection for her line each season over the same period.
The range also features a silk nightgown with a lace panel at the neck that was inspired by a Victorian slip from Vodianova’s own wardrobe.
“That could be worn as an evening dress,” she said. “I wanted the line to be for women who are not afraid, who like to play.”
Eva Herzigova turned up in the front row for the show to support her model pal, along with the likes of Audrey Marnay, Uffie, Victoire de Castellane, Charlotte Casiraghi, Eugenie Niarchos and Lou Doillon.
French actress Nora Arnezeder, dressed in a brown snakeskin Dior biker jacket, said she’s been hard at work rehearsing for a play by Georges Feydeau called “Chat en Poche,” or “Cat in a Bag.”
“I’ve also been working on a project with Guerlain for September, but I can’t give any details,” she said.
Bleach-blonde Micky Green, who’ll start work on her new album next week, said she had just shot a hair campaign for Sebastian.
Meanwhile, French heartthrob actor Melville Poupaud said he just wrapped up shooting “44 Inch Chest” with John Hurt.
“Believe it or not, I’m not into lingerie, I’m just here as I know the people who organized it,” he said.
The crowd chattered and whooped throughout the show, erupting into applause when Vodianova sashayed out to take her bow in a printed silk robe of her own design.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast