PARIS — Etam doesn’t appear to be tightening its belt — garter belt, that is.The French lingerie brand staged a glitzy, celebrity-packed catwalk show at the Ritz Thursday night that included the unveiling of a new lingerie and swimwear line by top model Natalia Vodianova.“What I realized when designing this is how feminine I am — I’m feminine to the bone,” the Russian model said in an interview, musing on her first foray as a designer.
Dubbed Natalia pour Etam (Natalia for Etam), the line includes a teal cotton bodysuit with a butterfly detail at the neck, polkadot two-piece sets and a gray lace corset. The items are slated to hit a selection of French and international retail outlets in April, retailing from around $20 for a pair of panties to $80 for a printed silk robe.Having signed up as Etam’s brand ambassador for three years starting this spring, Vodianova is to design a new collection for her line each season over the same period.The range also features a silk nightgown with a lace panel at the neck that was inspired by a Victorian slip from Vodianova’s own wardrobe.“That could be worn as an evening dress,” she said. “I wanted the line to be for women who are not afraid, who like to play.”Eva Herzigova turned up in the front row for the show to support her model pal, along with the likes of Audrey Marnay, Uffie, Victoire de Castellane, Charlotte Casiraghi, Eugenie Niarchos and Lou Doillon.French actress Nora Arnezeder, dressed in a brown snakeskin Dior biker jacket, said she’s been hard at work rehearsing for a play by Georges Feydeau called “Chat en Poche,” or “Cat in a Bag.”“I’ve also been working on a project with Guerlain for September, but I can’t give any details,” she said.Bleach-blonde Micky Green, who’ll start work on her new album next week, said she had just shot a hair campaign for Sebastian.Meanwhile, French heartthrob actor Melville Poupaud said he just wrapped up shooting “44 Inch Chest” with John Hurt.“Believe it or not, I’m not into lingerie, I’m just here as I know the people who organized it,” he said.The crowd chattered and whooped throughout the show, erupting into applause when Vodianova sashayed out to take her bow in a printed silk robe of her own design.
“I grew up in New York but I hadn’t really experienced the city in any type of touristy way…This was probably the first museum I really explored and took the time to see,” said @haileybaldwin of the @whitneymuseum. On Tuesday night, Baldwin was joined by Jemima Kirke and more at the annual Whitney Museum Gala and Studio Party, which honored Lorna Simpson, Joanne Leonhardt Cassullo and Beth Rudin DeWoody. See more photos on WWD.com. #wwdeye (📷: @lexieblacklock)
Displayed starting this week at the @fashiontextilemuseum: An exhibition on designer @orlakiely titled “Orla Kiely: A Life in Pattern,” which spans two decades and contains more than 150 pieces. “I want people to come away loving pattern and print. It’s something that makes you feel so good,” said the designer during a preview of the exhibit. Also on show are mood boards, samples, sketches and more. Head to WWD.com to see more photos. #wwdfashion
Exclusive: @dsquared2 signs fragrance licensing agreement with Euroitalia, with the first effort of the new partnership being unveiled in September. The brand will launch two scents – one for men and one for women – in Italy. Read our interview with designer Dean and Dan Caten on WWD.com. #wwdbeauty #wwdnews (📷: @zefashioninsider)
@louisvuitton has officially renewed Nicolas Ghesquière’s contract as artistic director of women's collections. "I am very pleased to open the next chapter of the story I started with Louis Vuitton almost 5 years ago," said Ghesquière, who first signed on to design the French luxury brand's women's line in 2013. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @giovanni_giannoni_photo)
“I learned then and there that I had to figure out a way in life to maintain and preserve my sense of pride when I felt good about what I did or what I represented or created,” said @saintrecords on how being bullied for wearing capri pants inspired her to be the artist she is today. Knowles was at the 70th Parsons Benefit last night where she outbid the room for a Dapper Dan customized @gucci experience. #wwdeye (📷: @lexieblacklock)
“There’s this amazing braintrust of people who know the whole universe so well. So we talked to them and they gave us more input,” said actor Alden Ehrenreich on playing the young Han Solo in “Solo: A Star Wars Story.” The cast was at NYC’s SVA Theatre last night for an advanced screening of the film, which hits theaters this week. #wwdeye #starwars #hansolo (📷: @aurorarosedecrosta)
@asaprocky spent nearly two hours in a Plexiglas box Sunday night at @sothebys putting himself through a series of “tests” to demonstrate the process of completing his new album called “Testing.” Get all the details and see all the pictures on WWD.com. #wwdeye
“I’ve struggled my whole life to find a bathing suit that fits me that doesn’t look like a maternity bra. I’m proud of the line because it’s an accurate representation of me rather than me putting on someone else’s clothes,” says @atlantabean of her swimwear collaboration with @piaarrobio, LPA X ATL. The two decided on a swimwear collab and increased the industry standard size for the pieces. Read more about the line — and our interview with de Cadenet Taylor and Arrobio — on WWD.com #wwdfashion (📷: Dan Doperalski)