PARIS — Louis Vuitton is doubling up — and then some — in South Florida.
The French luxury brand plans to exit Bal Harbour Shops on June 30 and establish a new location roughly double the size at the Aventura Mall, where Vuitton already operates a leased department at Bloomingdale’s.
What’s more, Vuitton plans to add a unit in the burgeoning Miami Design District in the coming years, said Vuitton chief executive officer Yves Carcelle.
He said details on the global store at Aventura are still being worked out and that Vuitton would open a temporary store there on July 1 to ensure a continuation of the business in a dynamic region for the brand.
The size, location and concept for the design district boutique are also being fine-tuned. Vuitton decided to exit Bal Harbour upon the expiration of its lease as the complex would not allow it to expand or open a second location in the area, according to Carcelle.
The luxury goods firm revealed the plan to expand in south Florida as it opened a larger unit in Dubai and said it will continue to expand aggressively in the Middle East even as certain countries in the region are in political turmoil. Valérie Chapoulaud-Floquet, president and chief executive of Louis Vuitton South Europe and Middle East, speaking during the reopening of Vuitton’s Mall of the Emirates boutique in Dubai, said clientele in the region have an appetite for luxury and most of the company’s current retail spaces are too small to meet the demands of customers.
Chapoulaud-Floquet said the company’s short-term strategy is to “expand or relocate existing stores to give more space to meet the clients’ needs in terms of products and services.”
The newly expanded Mall of the Emirates store almost doubles the retail space with a much larger product offering, including a full selection of women’s ready-to-wear as well as a new section dedicated to men’s rtw.
The expansion also includes the first-ever family room within a Louis Vuitton store. Conceptualized to meet the unique needs of customers in the region, the room offers a space for families to relax while parents enjoy a leisurely shopping experience “Family is central to life in the Middle East, and we noticed that there were many families in the store,” explained Chapoulaud-Floquet. “The idea was to create an environment where our customers and their families can shop in a more relaxed way.”
Future plans for the Middle East include a possible expansion of the store opened last year in Beirut, Lebanon. “The relaunch and expansion of this store is a great example of what we have to do throughout the region,” said Chapoulaud-Floquet.
Chapoulaud-Floquet said Vuitton’s business in the region has been largely unaffected by the political unrest, since most of the countries in turmoil are not large markets for luxury goods. “Fortunately we have not been very exposed in the areas where there has been unrest,” she said. One store in Bahrain has been closed for a week during the current anti-government protests. She added that stable markets like Dubai are benefitting as people move from areas of unrest like Egypt.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews