Louis Vuitton said Monday it would bestow $25,000 prizes to the two student filmmakers who make the best two-minute works on the theme of “life as a journey.”
“It’s a way of getting in touch with all these young talents and seeing what they have inside of them,” said Vuitton’s communications director Antoine Arnault, who is heading to Venice Thursday to unveil the project during the film festival there.
At his side will be filmmaker Wong Kar-Wai, who will head the selection jury and screen “My Blueberry Days,” a two-minute film made from rushes from his 2007 feature “My Blueberry Nights,” as an example to inspire entrants.
Students from prestigious film schools are being invited to compete for the “Journey Awards.” One will be decided by the jury and another by the public, who can see the competing films on a dedicated Web site. The first winners will be chosen in November.
Arnault described the project as a “noncommercial” venture, and Vuitton bags should not figure in any of the mini movies.
However, the prizes fit into recent communication efforts to reinforce Vuitton’s travel heritage, including a “core values” ad campaign featuring famous personalities like Mikhail Gorbachev and Sean Connery on their personal journeys and a cinematic television and cinema ad — with only fleeting glimpses of leather goods and a soundtrack of stirring guitar music — that debuted last year.
Arnault said that particular commercial “made us think there was more to discover around the concept of travel.”
And while none of the student films are destined for the airwaves, “maybe one day we’ll work with one of them,” he mused.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast